Google is not a marketplace, yet this tech giant keeps rolling out new features that make other marketplaces take them as their biggest competition. Thus, it’s no surprise that the most competitive battle is happening with Amazon.
Amazon might be the first address for retailers, but over the years, many of them understood that the most likely scenario for them...
Shopping patterns are changing in favor of eCommerce, and the automotive industry is no exception. The changes may vary depending on customer preferences, but it is clear that this industry is now at a tipping point toward eCommerce.
Why is this transformation happening? What do customers expect? How should retailers respond to those changes?
It’s beyond saying that human casualties are the most important consequence of any war. Unfortunately, during this month, the world has been witnessing another conflict - this time between Russia and Ukraine. The war in Ukraine has already begun to seriously affect the worlds’ economy, therefore, eCommerce as well.
Compared to the suffering of people who lost their loved ones,...
Trying to keep your eCommerce business competitive and profitable? The advice that most retailers will give you is that you need to keep an eye on the price changes. Frequent price changes are not a novelty in the eCommerce world, and they are commonly used, especially by big eCommerce sites such as Amazon or eBay. The big players are performing...
Everyone is talking about how eCommerce sales have skyrocketed in 2020, right? But how come that you are not fully satisfied then? Well, one thing has been left in the dark and that’s the customers’ shift. That’s why one of the biggest challenges that retailers are facing in 2021 is customer retention.
Every successful company will among the reasons behind their success mention having a great customer relationship. But, how do you achieve a better enhancement with a brand? The answer is inbound sales.
Inbound sales is a sales methodology that leads the buyer through the whole sales funnel. Hence, inbound sales come as a next step, after the inbound marketing...
Everyone knows that the eCommerce world lives and breathes for the holiday season. While both customers and retailers are benefiting from holiday’s sales, during the summer months the excitement is significantly lower. Customers are enjoying their vacations, but for retailers the reality is not so relaxing. Usually, the sales during the summer drop for around 30% in comparison to...
One of the first steps for creating a successful eCommerce business is to choose the right eCommerce platform. Nowadays, many eCommerce platforms can be found, which makes the choice a bit difficult. However, probably one of the most popular, yet easy-to-use are WooCommerce and Shopify. That’s why so many stores are faced with the dilemma - Woocommerce vs. Shopify.
It’s common for eCommerce businesses to dedicate time and resources to investigate new markets, but once they manage to establish their position, competitor analysis becomes less important. That’s a huge mistake! If you are improving your business, why wouldn’t competitors do the same? And if you don’t perform a regular competitor analysis these changes might pass by you.
From the very beginning, all businesses share the same goal - achieve maximum profitability. Many factors can affect reaching that goal and pricing strategy is definitely one of those. Setting the right prices should always be one of the first steps in every business strategy. But, once the pricing strategy is set, how often should it be changed or...
The eCommerce sector is constantly evolving, but one trend has especially erupted during the previous year - social commerce. Social commerce refers to the integration of eCommerce and social media. It enables customers to explore and buy products via social media, without having to look for them on an eCommerce platform.
Due to COVID19, almost all businesses had to move...
Who decides on purchasing a product or service at the first glance? Almost no one.
Even if you are a traditional brick-and-mortar customer, it’s most likely that you’ll pay a visit to a few stores before buying anything. Moreover, if you are a modern, eCommerce user, your decision will be made after checking out different online stores. eCommerce customers have...
While this year is coming to its end, the eCommerce world gets busiest with the Christmas season approaching. Only have you overcome all the fuss around the Black Friday and Cyber Monday, and the new hectic period came. December is consistently the busiest month of the year for both sellers and shoppers. Everyone needs to be prepared - shoppers to...
With the holiday season reaching its peak by the end of this month, it’s time to make sure you have everything prepared to end up this strange year on a positive note. For sure, this festive season will be like no other. Regardless of the lockdowns around the world, people still want a bit of Christmas magic.
eCommerce is constantly boiling with new product launches, fierce competitors, news, offers, events. Prices are also in that pot, so they must adapt to changes as well.
In order to do it, price monitoring is a necessary strategy. But, that strategy comes with stumbling blocks on the way.
In this article, we’re aiming to point out the most common mistakes in...
Your company doesn’t exist in a vacuum. Numerous internal and external factors can shape your business, whether it be consumers, suppliers, or competitors. In today’s way of doing business, monitoring your competitors become one of the first and foremost steps. Why is that so? Well, retailers are turning mainly (if not entirely) over to eCommerce, which means little to no...
Now we can say for sure that the Covid-19 pandemic is the event that defined this year. Moreover, the implications will be visible during the next few years for sure. Since the whole chaos has started, the situation has been changing on a daily basis.
While the whole world is facing problem after problem, one industry seems to be the...
“A breakthrough in machine learning would be worth ten Microsofts.” - Bill Gates
Well, then machine learning must be a serious thing. And to be honest, it does sound so. You would think that is meant only for high-tech companies, and that it doesn’t have much to do with your eCommerce store. But, that’s not entirely true. Whether you’re a beginner, or...
We all still very well remember the Facebook–Cambridge Analytica data scandal from 2018 when the massive amounts of data were harvested from 87 million users without their consent and used for political advertising. This may have been the first time the general public realized what a powerful weapon big data can be.
Coronavirus is creating an enormous change in the business environment as we know it. Since the world hasn’t experienced such an unpredictable crisis in recent history, businesses, especially the online ones, are trying to find new ways to adapt to the changes as fast as possible. Because everything is so unpredictable many eCommerce companies are more than ever putting their...
Until fairly recently, price optimization has been connected primarily to certain industries that by nature have limited inventory, such as airlines and hotels. This is not strange, having in mind how complex and time-consuming price optimization is. It requires a lot of time and dedication - performing different analyses, gathering a great quantity of data in order to be able...
There are lots of great advice that you can come across when learning about the important eCommerce metrics. Nevertheless, if you’ve ever gotten yourself into this process, you must have realized how easily the situation can get out of hand. Soon, you find yourself overwhelmed by thousands of articles with even more numbers mentioned. It’s difficult to figure out where to...
As the holiday season comes to its end, and we all enjoyed all the non-working days that we could take, it’s time to get ourselves back to our working routine. But, before your obligations take the full swing, be sure to take some time for quality preparation. This means that you need a well-structured plan which again requires being informed about all...
Price2Spy, a leading price monitoring and repricing tool developed for eCommerce professionals acquired - PricingBot.
With this new acquisition, Price2Spy tends to strengthen its position in the French market, where currently has a collaboration with many clients from different industries. It is worth noting that even though Price2Spy has a name that is already worldwide recognizable in the eCommerce circles...
Competitor price monitoring is a game-changing process for E-commerce companies. In this post, we are going to see how to easily monitor your competitors using a Google Sheet and a simple formula.
Most of the time, price monitoring involved scraping, and because webscraping is often difficult we recently launched the simplest web scraping API around here. But don’t worry,...
Pricing your products is one of the most challenging things in E-commerce. It will affect how much you sell, your margins, and even your brand. There are lots of different pricing strategies, however, there isn’t a one-fits-all formula that will work for every different type of E-commerce businesses.
More than that, pricing is a process. You will have to iterate...
There are lots of great advice out there to increase conversion rates for online merchants. A great design, a fast website, a great checkout experience, upsells, email marketing, abandoned checkout retargeting… Those things are very important but those strategies won’t have a deep impact on your conversion rates if your pricing is wrong.
In this post we’re going to see how to configure your PricingBot account. The problem PricingBot solves is manual price monitoring. Instead of wasting time manually checking competitor’s prices, PricingBot helps eCommerce store automatically monitor their competitors.
Importing your products
Importing your own products is the first step to set up your account....
Competitor price monitoring is a game-changing process for E-commerce companies. In this post, we are going to see how to easily monitor your competitors using a Google Sheet and a simple formula.
Most of the time, price monitoring involved scraping, and because webscraping is often difficult we recently launched the simplest web scraping API around here. But don’t worry,...
In this post we’re going to see how to configure your PricingBot account. The problem PricingBot solves is manual price monitoring. Instead of wasting time manually checking competitor’s prices, PricingBot helps eCommerce store automatically monitor their competitors.
Importing your products
Importing your own products is the first step to set up your account....
Google is not a marketplace, yet this tech giant keeps rolling out new features that make other marketplaces take them as their biggest competition. Thus, it’s no surprise that the most competitive battle is happening with Amazon.
Amazon might be the first address for retailers, but over the years, many of them understood that the most likely scenario for them...
Shopping patterns are changing in favor of eCommerce, and the automotive industry is no exception. The changes may vary depending on customer preferences, but it is clear that this industry is now at a tipping point toward eCommerce.
Why is this transformation happening? What do customers expect? How should retailers respond to those changes?
It’s beyond saying that human casualties are the most important consequence of any war. Unfortunately, during this month, the world has been witnessing another conflict - this time between Russia and Ukraine. The war in Ukraine has already begun to seriously affect the worlds’ economy, therefore, eCommerce as well.
Compared to the suffering of people who lost their loved ones,...
Trying to keep your eCommerce business competitive and profitable? The advice that most retailers will give you is that you need to keep an eye on the price changes. Frequent price changes are not a novelty in the eCommerce world, and they are commonly used, especially by big eCommerce sites such as Amazon or eBay. The big players are performing...
Everyone is talking about how eCommerce sales have skyrocketed in 2020, right? But how come that you are not fully satisfied then? Well, one thing has been left in the dark and that’s the customers’ shift. That’s why one of the biggest challenges that retailers are facing in 2021 is customer retention.
Every successful company will among the reasons behind their success mention having a great customer relationship. But, how do you achieve a better enhancement with a brand? The answer is inbound sales.
Inbound sales is a sales methodology that leads the buyer through the whole sales funnel. Hence, inbound sales come as a next step, after the inbound marketing...
Everyone knows that the eCommerce world lives and breathes for the holiday season. While both customers and retailers are benefiting from holiday’s sales, during the summer months the excitement is significantly lower. Customers are enjoying their vacations, but for retailers the reality is not so relaxing. Usually, the sales during the summer drop for around 30% in comparison to...
One of the first steps for creating a successful eCommerce business is to choose the right eCommerce platform. Nowadays, many eCommerce platforms can be found, which makes the choice a bit difficult. However, probably one of the most popular, yet easy-to-use are WooCommerce and Shopify. That’s why so many stores are faced with the dilemma - Woocommerce vs. Shopify.
It’s common for eCommerce businesses to dedicate time and resources to investigate new markets, but once they manage to establish their position, competitor analysis becomes less important. That’s a huge mistake! If you are improving your business, why wouldn’t competitors do the same? And if you don’t perform a regular competitor analysis these changes might pass by you.
From the very beginning, all businesses share the same goal - achieve maximum profitability. Many factors can affect reaching that goal and pricing strategy is definitely one of those. Setting the right prices should always be one of the first steps in every business strategy. But, once the pricing strategy is set, how often should it be changed or...
The eCommerce sector is constantly evolving, but one trend has especially erupted during the previous year - social commerce. Social commerce refers to the integration of eCommerce and social media. It enables customers to explore and buy products via social media, without having to look for them on an eCommerce platform.
Due to COVID19, almost all businesses had to move...
Who decides on purchasing a product or service at the first glance? Almost no one.
Even if you are a traditional brick-and-mortar customer, it’s most likely that you’ll pay a visit to a few stores before buying anything. Moreover, if you are a modern, eCommerce user, your decision will be made after checking out different online stores. eCommerce customers have...
While this year is coming to its end, the eCommerce world gets busiest with the Christmas season approaching. Only have you overcome all the fuss around the Black Friday and Cyber Monday, and the new hectic period came. December is consistently the busiest month of the year for both sellers and shoppers. Everyone needs to be prepared - shoppers to...
With the holiday season reaching its peak by the end of this month, it’s time to make sure you have everything prepared to end up this strange year on a positive note. For sure, this festive season will be like no other. Regardless of the lockdowns around the world, people still want a bit of Christmas magic.
eCommerce is constantly boiling with new product launches, fierce competitors, news, offers, events. Prices are also in that pot, so they must adapt to changes as well.
In order to do it, price monitoring is a necessary strategy. But, that strategy comes with stumbling blocks on the way.
In this article, we’re aiming to point out the most common mistakes in...
Your company doesn’t exist in a vacuum. Numerous internal and external factors can shape your business, whether it be consumers, suppliers, or competitors. In today’s way of doing business, monitoring your competitors become one of the first and foremost steps. Why is that so? Well, retailers are turning mainly (if not entirely) over to eCommerce, which means little to no...
Now we can say for sure that the Covid-19 pandemic is the event that defined this year. Moreover, the implications will be visible during the next few years for sure. Since the whole chaos has started, the situation has been changing on a daily basis.
While the whole world is facing problem after problem, one industry seems to be the...
“A breakthrough in machine learning would be worth ten Microsofts.” - Bill Gates
Well, then machine learning must be a serious thing. And to be honest, it does sound so. You would think that is meant only for high-tech companies, and that it doesn’t have much to do with your eCommerce store. But, that’s not entirely true. Whether you’re a beginner, or...
We all still very well remember the Facebook–Cambridge Analytica data scandal from 2018 when the massive amounts of data were harvested from 87 million users without their consent and used for political advertising. This may have been the first time the general public realized what a powerful weapon big data can be.
Coronavirus is creating an enormous change in the business environment as we know it. Since the world hasn’t experienced such an unpredictable crisis in recent history, businesses, especially the online ones, are trying to find new ways to adapt to the changes as fast as possible. Because everything is so unpredictable many eCommerce companies are more than ever putting their...
Until fairly recently, price optimization has been connected primarily to certain industries that by nature have limited inventory, such as airlines and hotels. This is not strange, having in mind how complex and time-consuming price optimization is. It requires a lot of time and dedication - performing different analyses, gathering a great quantity of data in order to be able...
There are lots of great advice that you can come across when learning about the important eCommerce metrics. Nevertheless, if you’ve ever gotten yourself into this process, you must have realized how easily the situation can get out of hand. Soon, you find yourself overwhelmed by thousands of articles with even more numbers mentioned. It’s difficult to figure out where to...
As the holiday season comes to its end, and we all enjoyed all the non-working days that we could take, it’s time to get ourselves back to our working routine. But, before your obligations take the full swing, be sure to take some time for quality preparation. This means that you need a well-structured plan which again requires being informed about all...
Pricing your products is one of the most challenging things in E-commerce. It will affect how much you sell, your margins, and even your brand. There are lots of different pricing strategies, however, there isn’t a one-fits-all formula that will work for every different type of E-commerce businesses.
More than that, pricing is a process. You will have to iterate...
There are lots of great advice out there to increase conversion rates for online merchants. A great design, a fast website, a great checkout experience, upsells, email marketing, abandoned checkout retargeting… Those things are very important but those strategies won’t have a deep impact on your conversion rates if your pricing is wrong.
Pricing your products is one of the most challenging things in E-commerce. It will affect how much you sell, your margins, and even your brand. There are lots of different pricing strategies, however, there isn’t a one-fits-all formula that will work for every different type of E-commerce businesses.
More than that, pricing is a process. You will have to iterate...
There are lots of great advice out there to increase conversion rates for online merchants. A great design, a fast website, a great checkout experience, upsells, email marketing, abandoned checkout retargeting… Those things are very important but those strategies won’t have a deep impact on your conversion rates if your pricing is wrong.
Pricing your products is one of the most challenging things in E-commerce. It will affect how much you sell, your margins, and even your brand. There are lots of different pricing strategies, however, there isn’t a one-fits-all formula that will work for every different type of E-commerce businesses.
More than that, pricing is a process. You will have to iterate...
There are lots of great advice that you can come across when learning about the important eCommerce metrics. Nevertheless, if you’ve ever gotten yourself into this process, you must have realized how easily the situation can get out of hand. Soon, you find yourself overwhelmed by thousands of articles with even more numbers mentioned. It’s difficult to figure out where to...
As the holiday season comes to its end, and we all enjoyed all the non-working days that we could take, it’s time to get ourselves back to our working routine. But, before your obligations take the full swing, be sure to take some time for quality preparation. This means that you need a well-structured plan which again requires being informed about all...
As the holiday season comes to its end, and we all enjoyed all the non-working days that we could take, it’s time to get ourselves back to our working routine. But, before your obligations take the full swing, be sure to take some time for quality preparation. This means that you need a well-structured plan which again requires being informed about all...
Coronavirus is creating an enormous change in the business environment as we know it. Since the world hasn’t experienced such an unpredictable crisis in recent history, businesses, especially the online ones, are trying to find new ways to adapt to the changes as fast as possible. Because everything is so unpredictable many eCommerce companies are more than ever putting their...
Until fairly recently, price optimization has been connected primarily to certain industries that by nature have limited inventory, such as airlines and hotels. This is not strange, having in mind how complex and time-consuming price optimization is. It requires a lot of time and dedication - performing different analyses, gathering a great quantity of data in order to be able...
We all still very well remember the Facebook–Cambridge Analytica data scandal from 2018 when the massive amounts of data were harvested from 87 million users without their consent and used for political advertising. This may have been the first time the general public realized what a powerful weapon big data can be.
“A breakthrough in machine learning would be worth ten Microsofts.” - Bill Gates
Well, then machine learning must be a serious thing. And to be honest, it does sound so. You would think that is meant only for high-tech companies, and that it doesn’t have much to do with your eCommerce store. But, that’s not entirely true. Whether you’re a beginner, or...
Google is not a marketplace, yet this tech giant keeps rolling out new features that make other marketplaces take them as their biggest competition. Thus, it’s no surprise that the most competitive battle is happening with Amazon.
Amazon might be the first address for retailers, but over the years, many of them understood that the most likely scenario for them...
Shopping patterns are changing in favor of eCommerce, and the automotive industry is no exception. The changes may vary depending on customer preferences, but it is clear that this industry is now at a tipping point toward eCommerce.
Why is this transformation happening? What do customers expect? How should retailers respond to those changes?
It’s beyond saying that human casualties are the most important consequence of any war. Unfortunately, during this month, the world has been witnessing another conflict - this time between Russia and Ukraine. The war in Ukraine has already begun to seriously affect the worlds’ economy, therefore, eCommerce as well.
Compared to the suffering of people who lost their loved ones,...
Trying to keep your eCommerce business competitive and profitable? The advice that most retailers will give you is that you need to keep an eye on the price changes. Frequent price changes are not a novelty in the eCommerce world, and they are commonly used, especially by big eCommerce sites such as Amazon or eBay. The big players are performing...
Everyone is talking about how eCommerce sales have skyrocketed in 2020, right? But how come that you are not fully satisfied then? Well, one thing has been left in the dark and that’s the customers’ shift. That’s why one of the biggest challenges that retailers are facing in 2021 is customer retention.
Every successful company will among the reasons behind their success mention having a great customer relationship. But, how do you achieve a better enhancement with a brand? The answer is inbound sales.
Inbound sales is a sales methodology that leads the buyer through the whole sales funnel. Hence, inbound sales come as a next step, after the inbound marketing...
Everyone knows that the eCommerce world lives and breathes for the holiday season. While both customers and retailers are benefiting from holiday’s sales, during the summer months the excitement is significantly lower. Customers are enjoying their vacations, but for retailers the reality is not so relaxing. Usually, the sales during the summer drop for around 30% in comparison to...
One of the first steps for creating a successful eCommerce business is to choose the right eCommerce platform. Nowadays, many eCommerce platforms can be found, which makes the choice a bit difficult. However, probably one of the most popular, yet easy-to-use are WooCommerce and Shopify. That’s why so many stores are faced with the dilemma - Woocommerce vs. Shopify.
It’s common for eCommerce businesses to dedicate time and resources to investigate new markets, but once they manage to establish their position, competitor analysis becomes less important. That’s a huge mistake! If you are improving your business, why wouldn’t competitors do the same? And if you don’t perform a regular competitor analysis these changes might pass by you.
From the very beginning, all businesses share the same goal - achieve maximum profitability. Many factors can affect reaching that goal and pricing strategy is definitely one of those. Setting the right prices should always be one of the first steps in every business strategy. But, once the pricing strategy is set, how often should it be changed or...
The eCommerce sector is constantly evolving, but one trend has especially erupted during the previous year - social commerce. Social commerce refers to the integration of eCommerce and social media. It enables customers to explore and buy products via social media, without having to look for them on an eCommerce platform.
Due to COVID19, almost all businesses had to move...
Who decides on purchasing a product or service at the first glance? Almost no one.
Even if you are a traditional brick-and-mortar customer, it’s most likely that you’ll pay a visit to a few stores before buying anything. Moreover, if you are a modern, eCommerce user, your decision will be made after checking out different online stores. eCommerce customers have...
While this year is coming to its end, the eCommerce world gets busiest with the Christmas season approaching. Only have you overcome all the fuss around the Black Friday and Cyber Monday, and the new hectic period came. December is consistently the busiest month of the year for both sellers and shoppers. Everyone needs to be prepared - shoppers to...
With the holiday season reaching its peak by the end of this month, it’s time to make sure you have everything prepared to end up this strange year on a positive note. For sure, this festive season will be like no other. Regardless of the lockdowns around the world, people still want a bit of Christmas magic.
eCommerce is constantly boiling with new product launches, fierce competitors, news, offers, events. Prices are also in that pot, so they must adapt to changes as well.
In order to do it, price monitoring is a necessary strategy. But, that strategy comes with stumbling blocks on the way.
In this article, we’re aiming to point out the most common mistakes in...
Your company doesn’t exist in a vacuum. Numerous internal and external factors can shape your business, whether it be consumers, suppliers, or competitors. In today’s way of doing business, monitoring your competitors become one of the first and foremost steps. Why is that so? Well, retailers are turning mainly (if not entirely) over to eCommerce, which means little to no...
Now we can say for sure that the Covid-19 pandemic is the event that defined this year. Moreover, the implications will be visible during the next few years for sure. Since the whole chaos has started, the situation has been changing on a daily basis.
While the whole world is facing problem after problem, one industry seems to be the...
