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  • E-commerce pricing strategies

    Pricing your products is one of the most challenging things in E-commerce. It will affect how much you sell, your margins, and even your brand. There are lots of different pricing strategies, however, there isn’t a one-fits-all formula that will work for every different type of E-commerce businesses.

    More than that, pricing is a process. You will have to iterate...

  • 7 numbers you should absolutely know about e-commerce pricing.

    There are lots of great advice out there to increase conversion rates for online merchants. A great design, a fast website, a great checkout experience, upsells, email marketing, abandoned checkout retargeting… Those things are very important but those strategies won’t have a deep impact on your conversion rates if your pricing is wrong.

    There are more and more consumer apps/websites...