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Google Shopping and Ongoing Battle With Amazon

Google is not a marketplace, yet this tech giant keeps rolling out new features that make other marketplaces take them as their biggest competition. Thus, it’s no surprise that the most competitive battle is happening with Amazon.

Amazon might be the first address for retailers, but over the years, many of them understood that the most likely scenario for them...

Transformation toward eCommerce in the automotive industry

Shopping patterns are changing in favor of eCommerce, and the automotive industry is no exception. The changes may vary depending on customer preferences, but it is clear that this industry is now at a tipping point toward eCommerce.

Why is this transformation happening? What do customers expect? How should retailers respond to those changes?

These are just some of the...