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How to do eCommerce competitor analysis

It’s common for eCommerce businesses to dedicate time and resources to investigate new markets, but once they manage to establish their position, competitor analysis becomes less important. That’s a huge mistake! If you are improving your business, why wouldn’t competitors do the same? And if you don’t perform a regular competitor analysis these changes might pass by you.

Truth...

How Often Should You Adjust the Pricing Strategy

From the very beginning, all businesses share the same goal - achieve maximum profitability. Many factors can affect reaching that goal and pricing strategy is definitely one of those. Setting the right prices should always be one of the first steps in every business strategy. But, once the pricing strategy is set, how often should it be changed or...